Chrysler Canada Celebrates 100 Years At Windsor Assembly Plant
Chrysler Canada Celebrates 100 Years At Windsor Assembly Plant
Posted on June 24, 2025
Thereās something truly special about turning 100āand Chrysler just did it in style! On June 22, 2025, the iconic brand celebrated a century of operations in Canada with a huge Family Day bash at the Windsor Assembly Plant. And letās just say, it wasnāt your average birthday party.
Over 8,000 people showed up for a celebration that had it all: shiny cars, roaring engines, kid-friendly fun, and even a little hockey flair (because, Canada). From longtime employees to excited kids testing their slapshots in the Dodge Caravan Kids Fan Zone, everyone got to enjoy a little piece of Chrysler history and a big slice of fun.
Cars, Coffee, and a Century of Cool
The day kicked off with a āCars & Coffeeā car show that turned heads and revved engines. Nearly 200 vehiclesābrand-new models and vintage beauties alikeālined up for admiring eyes.
The best part? Proceeds from the event went to the Canadian Transportation Museum and Heritage Village, keeping the history of Canadian transportation alive and thriving.
Guests also got to experience thrill rides courtesy of Roadkill Nights powered by Dodge (because whatās a Chrysler party without some horsepower?), check out local vendors, enjoy live music and entertainment, tour the Windsor plant, and even help create a commemorative mural.
It was part car show, part festival, part history lessonāand 100% fun.
Looking Back, and Shifting into the Future
The event wasn't just about celebrating the pastāit was also a chance to spotlight whatās coming next for Chrysler. With 100 years under its belt, the brand is cruising confidently into the future.
Expect a refreshed Chrysler Pacifica in 2026 (yes, the same one thatās already the most awarded minivan ever), plus a brand-new crossover and a third vehicle inspired by the futuristic Halcyon concept. In short: itās going to be a very exciting road ahead.

Chrysler Halcyon concept
And letās not forget our Canadian favouriteāthe Chrysler Grand Caravan. Built with families in mind, itās packed with standard features and perfect for life on the go.
Chrysler is also marking 20 years of its innovative Stow ān Go seating and storage system this year, which continues to make life easier for busy drivers everywhere.
Why This Matters to Us at Unique Chrysler
Here at Unique Chrysler in Burlington, weāre proud to be part of a legacy that spans 100 incredible years in Canada.
From the streets of Windsor to the driveways of Burlington, Chrysler has been part of Canadian families' lives for generationsāand we're thrilled to help carry that tradition forward.
Whether youāre looking for the family-friendly Pacifica Plug-in Hybrid (hello, 2.9 Le/100 km and 835 km total range!) or just want to stop by for a chat about whatās next in the Chrysler lineup, weāre always here with a smileāand maybe a few stories of our own.
Hereās to 100 more years of innovation, family fun, and driving forward together. Click here to contact us or simply give us a call at (888) 384-2865 to book a test drive today!